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In a world where we now know that beauty isn’t just skin deep, what we see on the outside comes from within.

We believe a three-step approach to caring for your hair will help ensure you create the healthiest hair possible. Understanding what comes before your products and how external factors affect your hairs health and appearance can help you achieve your hair of dreams.

Hair Routine
Step 1

Hair Routine

Creating a hair care routine can help set up good habits for your hair in the long run. It doesnโ€™t have to be a complicated one either, especially if youโ€™re just beginning. Start with the basics – shampoo & conditioner appropriate for your hair type and get used to including a deep conditioning mask or treatment regularly. From there, you can experiment with different products add in serums, oils, heat protection.

Choosing a styler that will enhance your waves or curls may be trial and error for some because some hair is sensitive to ingredients such as protein. If you need help determining what ingredients your styler may benefit from, check out our blog post or take our quiz?? Give each product a chance โ€“ use a product at least three times before deciding if it works for you or not.

Create a routine that suits YOU and YOUR hair and not what might be trending right now or what your hair crush is doing!

Visit our Curl Education section for more information on how to care for your hair.

Wellness and Diet
Step 2

Wellness & Diet

What affects the health of hair?

Stress & Anxiety
Stress can push hair follicles into a “resting” phase so that they don’t produce new hair strands. Over time, hair can fall out more easily, even if you’re washing, combing, or touching it.

Menopausal hair thinning & post-partum hair loss are two of the most common concerns amongst women. Hormones play a huge part in the hair health of both women and men and should not be overlooked, and the effects they can have.

What you eat can have a significant effect on the health of your hair. A lack of the proper nutrients, including vitamins A, C, D and E, zinc, B vitamins, iron, biotin, protein and essential fatty acids, may slow down hair growth or even cause hair loss.

Some forms of medication can turn healthy hair dry, limp, and brittle after just a few doses.

To read more on how the above and other factors affect our hair health visit our Curl Education section for more information.

Step 3


What is self-care, and how can it benefit hair health?

Ultimately, this comes down to each individual as to what they perceive self-care to be for them. Whatever it means to you, by putting time aside for you and only, you can not only do wonders for our mental wellbeing but for our beauty mindset too.

Pampering yourself can be a great way to relax and wind down whilst removing negativity and prioritising wellness. Creating good hair care habits and using your hair care routine to prioritise yourself is a great way to focus on self-care.

Turning your attention to your hair will not only benefit your mind from the rituals you create, but you will soon see physical benefits too.

Visit our Curl Education section for more information on self-care.

Curl Education

Curl Education

A healthy hair journey is a continuous one; we are forever learning things about our hair and the best way to care for it. Check out our blog posts on current hair topics and concerns.

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Aura Inner Beauty

Help accelerate healthy hair growth and find your inner Aura with these premium beauty products that nourish your beauty from within.

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