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Type 2a & 2b

Wavy/Loose Curls

A loose curl is at its happiest with volume-boosting foams and light sprays and gels.

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Type 2c & 3a

Classic Curl

Consistency is key. When healthy, classic curls will bloom, with natural fullness.

Recommended Products
Type 3b & 2b

Tight Curl

This hair types require deep hydration to soak into each strand, not sit on the surface.

Recommended Products
Type 4a, 4b & 4c

Kinky/Coily Curl

A close-knit curl pattern means luxurious volume, kinky curls shrink up and out.

Recommended Products

Stocking all your favourite curly hair brands

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Hair Care is Self-Care

In a world where we now know that beauty isn't just skin deep, what we see on the outside comes from within. We believe a three-step approach to caring for your hair will help ensure you create the healthiest hair possible.

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Travel in style with these refillable travel pouches from Kitsch - perfect for taking your haircare products on that weekend getaway!

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Curl Education


Oil Myths & Facts

Common Hair Oil Myths & Facts Broken Down

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How-To Guide

How To Incorporate A Brush Into Your Routine

To brush or not to brush? Some curlies love to, others not so much! Here's our guide to using a brush safely on your curls.

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Real Life Curls

Interview With Michelle Sultan Brand Ambassador & Creative Director For Imbue

Michelle Sultan boasts a successful career that has spanned over 20 years and has quickly become known as one of only a handful of hairstylists who specialised in afro curly hair.

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